The new 20% time, minus the time

Twenty years ago, a few weeks into my job at Google, I wrote a post about 20% time.1 For anyone who never ran into it: 20% time was Google’s policy of letting engineers spend a day a week, a fifth of their time, on a project of their own choosing. The argument in that post was that you couldn’t just copy it. 20% time worked because of the environment around it, not because someone wrote “20%” in a handbook. It was, as I put it then, “a result of an environment and philosophy to development more than a cause.” ...

June 9, 2026 · 8 min · Joe Beda